Facebook acquires virtual search startup GrokStyle

Facebook acquires virtual search startup GrokStyle to grow its Artificial Intelligence

In case you have seen a lamp, chair or any type of furniture, and  you like it and wish that you could find it online just by taking a picture, well, GrokStyle allow you do that, and now the company has been acquired by Facebook to grow its CV(computer vision) and Artificial Intelligence department.

Facebook has announced an acquisition of a retail technology startup, GrokStyle, that is based out of San Francisco, U.S. and uses Artificial Intelligence(AI) to assist users to buy an article of furniture.

Founded in 2016, by Kavita Bala and Sean Bell, Grokstyle has developed an app that automatically identifies furniture and home decor from just about any picture or angle.

Kavita is an engineering graduate from IIT-Bombay (1992) and did her Ph.D. from Massachusetts Institute of Technology and conjointly holds chair at Cornell University.

Facebook acquires virtual search startup GrokStyle
Facebook acquires virtual search startup GrokStyle

Furniture retailer Ikea uses technology developed by GrokStyle in its mobile app. Users snap a picture of a piece of furniture and the app shows them similar products they can purchase online.

“We are excited to welcome GrokStyle to Facebook,” Facebook spokeswoman Vanessa Chan said in a statement. “Their team and technology will contribute to our AI capabilities.”

The basic idea is to allow users to match a piece of furniture or a light fixture in an image to visually find similar ones available at stores.“Today, we are excited to share that we are moving on as a team and we will continue using our AI to build great visual search experiences for retail,” GrokStyle wrote in a blog post. GrokStyle also noted on its LinkedIn page that it has been acquired by Facebook. Based in San Francisco, the start-up was founded in 2015.

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